Throughout the years, web designing has ended up being a growing number of a prevalent skill. Long gone are the days when a "webmaster" was in charge of whatever -from creating pages to composing content and promoting the site. All while making a good living out of this.
Today everybody is a web designer. Free and spent for software application enable to produce a complete theme, or skin, for a website without any knowledge of XHTML, CSS or Photoshop. Not to mention all the graduates from public and private courses that were trained to develop web websites, pages and content management systems.
So it might look like there's little to no reason to end up being a freelance web designer today. However this is not completely true. As much the tools have advanced, they are still simply that: tools. They might randomize background images and produce a pleasing color pattern, however they do not have the mind and the skill of an individual.
And, unfortunately, so do lots of web designers that produce websites with no aesthetic value, tough to browse and look at. Sites, in one word, that can not transform their visitors into duplicated visitors. Also, despite owning possibly the whole Innovative Suite, they only fire up Photoshop and disregard such a powerhorse as After Results is for Web Video development.
And that's all, the 3 ideas that will help you in making a living from freelancing webdesign are already in front of your eyes, however let's have a appearance in detail to each one of them:
1. Provide value just a skilled human can provide. Machines are excellent timesavers, and somebody using a $100 application can produce twenty website much faster than you can plan the first. However they will all be comparable, cookie-cutter produced, templates. The sort of site that does not reflect the site owner's goals and expectations. So make this clear, and spell it out on your LinkedIn profile or Facebook page: you do look after your client the way a factory-style designer will never ever have the ability to do.
2. Make sure you can design websites that transform. Conversion is everything when it comes to website design. And it does not stop at online marketing. Every web site desires its visitors to convert. Signing up for the RSS feed, checking out a sponsored link, or perhaps just thinking of the "Message" the site owner is attempting to spread. Conversion can just be accomplished when you plan the site for a really particular target visitor. And again this is something just an human can do. Start tidy, don't believe an eCommerce site has to look corporate or a video gaming site has to be bold and contrast. Rather, make it clear to your prospective employer that you'll supply him or her with an remarkable research study effort, much earlier than when you'll begin making a note of CSS guidelines and take care of DOCTYPES.
3. Be on the forefront to brand-new technologies. Just a couple of years ago it was difficult not to discover "flash introductions" and pictures of individuals shaking hands. Now they have actually disappeared from all the sites where trained, check here intelligent, web designers are at works. But they still live, and I can guarantee you one thing: those site's owners experience a absence of conversion that annoys them. Show them you can relieve their discomfort with a case research study, and even better a video case research study. Possibilities are you own a webcam, so have a excellent haircut, purchase some licorice (it works wonders when it comes to enhancing your voice recordings) and record a brief section where you explain how and why they can gain from a contemporary, well considered method.
Don't overdo it with a Powerpoint presentation, keep it expert but on a individual level. And program, show, reveal them how an ugly site can be developed into a well oiled converting machine. All since you have invested a couple of hours looking at how to turn a fixed Photoshop logo design into corporate looking video with After Results' 3D cam movements and a bit of screen catching.
In summary, all you need to do is to offer something an unskilled person with the right tool can not offer: a creative, individual advantage. Naturally this implies you'll need to spend some nights in front of your Mac or Pc, scratch your head over After Impacts compositions or the ins and outs of digital video postproduction. However it's well worth it and will give you a increase in no time. Remember this formula: Creativity plus Understanding equals Success.